KidSTART is a fully funded programme to provide support to eligible families with children age 0-6 years old so that they can have the best possible start in life.  Research suggests that experiences in a child’s early years significantly influence his or her long-term physical, cognitive and social development. 90% of a child’s brain is formed by age 5, and early experiences can affect the child’s brain development.

Parents are a child’s first teachers and often, the most important. KidSTART therefore aims to work with parents in providing the best care for their children. We hope to equip parents to know how to:

    •  to build nurturing relationships with their children,
    •  to support the age-appropriate development of their children, and
    • care for the health and social wellbeing of their children in their early years.

The support KidSTART provides includes 

i. Regular home visits from the mother’s pregnancy until their child is 3 years old

ii. Weekly community-based supported playgroups and additional support to children at selected preschools.

Find out more here.

Depending on the child’s needs, KidSTART also works with a strong ecosystem of multi-disciplinary professionals, such as doctors, nurses and social workers, to support the child’s development.

Families with Singapore citizen children aged 6 years old and below, with a gross monthly household income of $2,500 and below or per capita income of $650 and below, and residing in the following regions:

    • Kreta Ayer/Bukit Merah
    • Taman Jurong/Boon Lay
    • Geylang Serai/ Bedok
    • Woodlands/Sembawang
    • Ang Mo Kio/Yishun
    • Choa Chu Kang/Bukit Panjang/Bukit Batok

Families can register their interest to join KidSTART and agencies can refer families for the programme. Click here to find out more. 

  1. Child achieves age-appropriate developmental milestones
  2. Child receives up-to-date immunisations
  3. Child is attending preschool regularly
  4. Parents have the knowledge and skills to promote a child’s health and development

KidSTART has benefitted over 1,000 children since 2016.

Through the KidSTART programme, parents were more confident in nurturing their child and have shared their desire to give their children a good start in life as they grow to appreciate the value of early childhood development. We have also seen parents benefitting from an increase in connectedness with other KidSTART families and from the enhanced social support provided by our practitioners and volunteers. 

Growing Together with KidSTART is an initiative led by ECDA in partnership with ComChest. Encouraged by the community’s interest to support KidSTART during the pilot, the GT initiative aims to nurture this spirit of generosity and care in the community and invites partners to contribute through regular donations, sponsorships and volunteerism over a sustained period. 

Corporates and individuals can support KidSTART families through donations, in-kind sponsorships and volunteering. 


If you are interested to make a donation or sponsorship, please contact us here.


KidSTART volunteers will get to support KidSTART families and better understand the needs in the local community first-hand. Volunteer roles include outreach to eligible families for the programme, weekly support for community-based playgroups and ad-hoc support for KidSTART events.. More information can be found here.

Donations could go towards supporting KidSTART families in one or more of the following areas: 

1. Enhance Child Development
– E.g. Books and toys, transport cost, CDA top-ups

2. Support Better Health & Nutrition
– E.g. Milk powder, diapers, dental kits

KidSTART will pool donations centrally to ensure support to all KidSTART children and families. 

Since 2016, more than 350 volunteers have collectively contributed 3,000 man-hours to support KidSTART. This includes corporates such as Prudential, EtonHouse Community Fund (ECF) and Kimberly-Clark Singapore who provided staff volunteers to help with activities and outreach, and donated resources such as diapers and educational resources for our KidSTART families.  

During the Circuit Breaker in 2020, corporates and community partners responded quickly to the needs of some of our KidSTART families.  For example, Prudential sponsored tablets while Singtel and EtonHouse ECF provided mobile routers and free data plans for our families to stay connected with KidSTART practitioners. Association for Early Childhood Educators (Singapore) (AECES) also raised over $40,000 to help 500 KidSTART families alleviate their living expenses with grocery vouchers. While face-to-face volunteering efforts were disrupted by Covid-19, volunteers from Prudential connected with families online through their Cha-Ching programme for older children to learn more about the concept of saving. 
KidSTART Singapore Ltd is raising funds through its partner, Community Chest.  Hence, all donations and tax receipts will be processed by Community Chest. Donors may indicate their interest to donate to KidSTART to Community Chest. 

Donors may also choose to donate directly to KidSTART Singapore Ltd. However, no tax receipts will be issued as our agency currently does not have an Institutions of a Public Character (IPCs) status.  

KidSTART aims to support 5,000 more children by around 2023. KidSTART will be progressively rolled out in the following regions:

Existing regions 

  1. Kreta Ayer
  2. Bukit Merah
  3. Taman Jurong 
  4. Boon Lay
  5. Geylang Serai

2021 onwards

  1. Bedok
  2. Woodlands
  3. Sembawang 
  4. Yishun
  5. Ang Mo Kio

KidSTART may be expanded to more regions in the future.