KidSTART is an upstream programme to help children aged 0 to 6 years from low-income families to have a good start in life by empowering families to build strong foundations for their children and foster positive child development outcomes.

Research has shown that experiences in a child’s early years can significantly influence his physical, cognitive and social development, and these have an impact on his or her lifelong outcomes.

Under KidSTART, we provide support for child development, coordinate and strengthen holistic services for families where needed, and monitor the developmental progress of children from birth onwards.

KidSTART parents will receive support and be equipped with skills so their children can benefit from warm and nurturing relationships, achieve age-appropriate and holistic child development, and have a safe and secure home environment to grow up in.

Introduced as a pilot programme in 2016, KidSTART has since reached out to more than 1,000 children.

Our Vision

A good start in life for children.

Our Mission

Empowering low-income families to build strong foundations for their children and foster positive child development outcomes.

KidSTART Timeline

Government commits resources to provide upstream support to children from low-income families

“There is extensive research, which shows that experiences in the early years of a child’s life significantly influence his or her physical, cognitive, and social development... KidSTART will draw together government and community resources, to help these children receive appropriate learning, developmental, and health support. We will develop approaches that work best in the Singapore context.”

- An excerpt from the FY2016 Budget Statement

Articles 2016

KidSTART expansion to 5,000 more children

“KidSTART is a good programme. I am confident we are on the right track. We still need to follow up for a few more years, to assess more exactly its benefits. But for each new cohort of babies, there is no time to lose. So we will expand KidSTART to reach another 5,000 children over the next three years. Then we will take stock again how to expand KidSTART further. “

- An excerpt from the National Day Rally 2019

Read More 2019

Launch of Growing Together with KidSTART initiative to galvanise community support

“Even as the Government funds the expansion of KidSTART, we want to partner foundations, corporates and volunteers who want to provide greater support for the children from low income families. …  This is why we are launching the "GROWING TOGETHER with KidSTART" initiative. We invite corporates and individuals to partner us to help children in KidSTART communities, over a sustained period of time - to watch the children grow up and partner the families.

- An excerpt from a speech by Mr Desmond Lee, Minister of Social and Family Development, at the Early Childhood Conference

Read More 2019

2016 - Government commits resources to provide upstream support to children from low-income families

“There is extensive research, which shows that experiences in the early years of a child’s life significantly influence his or her physical, cognitive, and social development... KidSTART will draw together government and community resources, to help these children receive appropriate learning, developmental, and health support. We will develop approaches that work best in the Singapore context.”

- An excerpt from the FY2016 Budget Statement

Read More

2019 - KidSTART expansion to 5,000 more children

“KidSTART is a good programme. I am confident we are on the right track. We still need to follow up for a few more years, to assess more exactly its benefits. But for each new cohort of babies, there is no time to lose. So we will expand KidSTART to reach another 5,000 children over the next three years. Then we will take stock again how to expand KidSTART further. “

- An excerpt from the National Day Rally 2019

Read More

Launch of Growing Together with KidSTART initiative to galvanise community support

“Even as the Government funds the expansion of KidSTART, we want to partner foundations, corporates and volunteers who want to provide greater support for the children from low income families. …  This is why we are launching the "GROWING TOGETHER with KidSTART" initiative. We invite corporates and individuals to partner us to help children in KidSTART communities, over a sustained period of time - to watch the children grow up and partner the families.

- An excerpt from a speech by Mr Desmond Lee, Minister of Social and Family Development, at the Early Childhood Conference

Read More

KidSTART Values

Empathetic

We recognise the importance of a child’s early years

  • Research has shown that the greatest potential to positively shape a child’s development, health and well-being over their life course is during their early years, from birth to three years old
  • Parents are a child’s first teachers. Warm and responsive parents can best care for their child’s health and developmental needs

We believe in the strengths and desire of our KidSTART parents to want the best for their children

  • KidSTART parents have strengths to be harnessed for their child’s development
  • KidSTART recognises that building successful relationships and working in partnership with parents to support their child’s development is key
Empowering

We believe in the strengths and desire of our KidSTART parents to want the best for their children

  • KidSTART parents have strengths to be harnessed for their child’s development
  • KidSTART recognises that building successful relationships and working in partnership with parents to support their child’s development is key
Empowering
Professional

We use evidence-informed practice in delivering KidSTART

  • Our KidSTART programme is guided by theories on child health and development and evidence-informed practice

  • KidSTART interventions are focused on child development, parent-child interactions and family well-being
  • KidSTART practises authentic engagement with the parents and caregivers, viewing them as partners in the programme
  • KidSTART adopts a culturally sensitive approach in engaging families sensitively, genuinely and effectively, reflecting the values of clients and the outcomes that are important to them
Credible

We use evidence-based programmes

  • Our KidSTART programme uses evidence-based programmes such as Small Talk and the Abecedarian Approach
  • We translate and adapt the content and materials to meet the needs of local families
Credible
Collaborative

We recognise the key role that both the government and the community play alongside KidSTART to improve outcomes of children from low-income families.

  • KidSTART works with community agencies to address family functioning, well-being and basic needs of KidSTART families
  • KidSTART partners key stakeholders to provide effective and holistic support to KidSTART families, improve outcomes of children from low-income families

Where We Are

Where We Are

Regions served by KidSTART

Kreta Ayer/Bukit Merah

  Taman Jurong/Boon Lay

Bedok/Geylang Serai

Woodlands/Sembawang

Ang Mo Kio/Yishun

Choa Chu Kang/Bukit Panjang/Bukit Batok

KidSTART follows the boundaries of the Social Service Offices.

Growing Together with KidSTART Council

  Name  Designation 
Mr Masagos ZulifliMinister for Social and Family Development
Ms Sun XuelingMinister of State for Social and Family Development, and Education
Dr Caroline LowFounder, Kidz Horizon
Ms Chua WeilingExecutive Director, Chua Foundation
Mr Edmund KohPresident, UBS APAC
Ms Jennie ChuaAdvisor, Community Chest
Mr Kwek Eik ShengChief Group Strategy Officer, City Developments Limited
Mr Lim Han QinDirector, Soilbuild Group Holdings
Mr Suhaimi Zainul-AbidinCEO, Quantedge Capital
Ms Yui VivienPartner, WongPartnership LLP

KidSTART Board Members

  Name  Designation 
Mr Chew Hock YongPermanent Secretary, MSF (Chairman)
Dr Derrick HengGroup Director, Ministry of Health (MOH)
Dr Evelyn LawConsultant, National University Hospital (NUH)
Dr Ho Yin FongDean, National Institute of Early Childhood Development (NIEC)
Mr Mohd Saat Bin Abdul RahmanEditor, Berita Harian
Ms Ng Mie LingAssistant Chief Executive, ECDA
Ms Seah Yang HeeDeputy Chief Executive, National Council of Social Service (NCSS)
Ms Simran ToorPartner, WongPartnershipLLP
Ms Theresa SimPartner, Pricewaterhouse Coopers LLP

KidSTART Management team

  Name  Designation 
Mdm Rahayu BuangChief Executive Officer
Ms Jane LeeDirector, Programmes
Ms Norshima AzizDirector, Organisation Development and Partnership
Ms Puspavalli NamasivayamEarly Childhood Consultant
Ms Ng Wei ChernSenior Assistant Director, Home Visitation Programme
Ms Cindy LohAssistant Director, Home Visitation Programme
Ms Lee Wei QiAssistant Manager, Home Visitation Programme
Ms Celine LeeSenior Assistant Director, Programme Delivery & Programme Planning
Mr Mateen AffandiAssistant Director, Programme Delivery
Ms Lee Pei TingAssistant Director, Programme Delivery
Ms Jeanette TanAssistant Director, Partnership and Communications